Telemarketing, marketing wherein gross sales folks call potential customers by phone, is the second most common direct advertising methodology within the United States. (HSN) supplies leading edge, fashionable, and high-quality life-style products by way of ShopTV Philippines. George said the combined firm will generate $7.5 billion in on-line sales and $4.7 billion in cell sales. The deal will put together the 2 home-shopping tv networks at a time of upheaval in the retail world. At-residence shoppers who simply cannot resist the TV enchantment to buy products starting from electronics to jewelry will probably be wowed by this deal: QVC is becoming a member of up with the Home Shopping Community.
Allen & Company and the law agency Baker Botts are advising Liberty Interactive, whereas Centerview Partners, Goldman Sachs and the legislation firm Davis Polk & Wardwell are advising a special committee of HSN’s board of administrators. In addition to Rancic and Gorga, HSN’s present movie star roster also consists of Jay Manuel of America’s Subsequent Top Model fame and supermodel-turned-beauty-mogul Iman ; the company launched Melissa McCarthy’s clothing line this summer season and signed Wendy Williams on for an apparel collection earlier this yr.
That’s an almost 30 percent premium …
