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The Nielsen Company carried out a survey in March 2010 and polled more than 27,000 Web customers in fifty five markets from the Asia-Pacific, Europe, Middle East, North America, and South America to look at questions equivalent to “How do consumers shop online?”, “What do they intend to purchase?”, “How do they use varied online shopping web pages?”, and the affect of social media and other factors that come into play when consumers are trying to resolve how you can spend their cash on which product or service.